SEO case study · Real estate, Navi Mumbai
TPV Vishwakarma More buyers, from search.
Results
Compounding organic growth.
- +1,176%Active users2,853 → 36,402
- +59%Organic impressions189,818 → 301,670
- 8.59Avg. homepage positionImproved from 23.53
- +200%Inbound leadsQualified organic growth
All figures compare the last six months with the six months before.
What we did
Four workstreams, run together.
Technical stability
Resolved indexing conflicts and tuned the server configuration to eliminate 503 errors, so search engines could reliably crawl the site.
Buyer-intent content
Created more than ten transactional landing pages and fifteen long-form articles around the searches buyers actually make.
On-page and schema
Implemented structured data, rebuilt the heading structure and optimised internal links between projects, locations and articles.
Targeted local SEO
Built NAP citations and Google Business Profile visibility for the micro-markets where TPV has projects, including Kharghar and New Panvel.
Why it matters locally
Buyers search by node.
People looking for a home in Navi Mumbai rarely search for the city as a whole. They search for flats in Kharghar, Panvel or Nerul. That is why pages built for specific micro-markets matter: clicks on the “Buy flats in Kharghar” page rose from 2 to 108.
Want results like these for your projects?
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